The 12 Steps to Success Programme
Igniting entrepreneurship in young people!
"People are like sticks of dynamite. The power is on the inside, but nothing happens until the fuse gets lit." Mac Anderson, Author
Your entrepreneurial journey starts here!
Click on each of the signposts below to reveal the Millionaire or Expert Mentor for each Step and what the step will help you to achieve.
Step 1 The Entrepreneur’s Image
Discover the top 7 qualities of an Entrepreneur - Have YOU got what it takes?
Millionaire Mentor - Richard Harpin - voted Ernst & Young UK Entrepreneur of the Year 2008

Anyone who has the determination to succeed and never gives up can make it big in life. Richard Harpin, Founder and CEO of HomeServe PLC tells his life history on how he made it and he started with nothing at the age of 15.
Members will learn the Top 7 Qualities of an Entrepreneur/Leader and learn from one of the world’s greatest Entrepreneurs. Listen to how he did it and his advice.
Step 2 How the Successful Mind Works
Have you got your head in gear and on the right track in order to achieve great things in life?
Millionaire Mentor - Mike Clare, Founder of Dreams PLC - the largest bed retailer in the UK

Mike shares how he made it BIG in life and gives invaluable advice and tips on success and achievement in business. This Success Subject will give members a better understanding of how their mind should be working in order to get the results they want in life. Mike certainly made his own dreams come true!
Step 3 Purpose Vision & Goals
Find out what you were meant to do, do what you love and make money doing it! This will help plan your career and the exciting life you have ahead of you!
Expert Mentor, Sabirul Islam, global motivational speaker, best selling author and Entrepreneur

What are we supposed to be doing with our lives? This Step will make members think about their true path in life and avoid making wrong turns before they even start! What do you see yourself doing in 3/5 years time? Where are you now? Are you happy? Get it straight on who you want to be and where you want to go. This Step will help members to start planning their future dreams and taking action in making them happen.
Step 4 My Goal Achievement Plan
Work out exactly what you want, when you want it and make plans to get it! This could be building your empire or even getting an ipod!
Expert Mentor - Lynne Copp - Managing Director of The Worklife Company - specialising in Goal Setting and Leadership skills
Every successful person sets goals. If you don’t set goals for yourself then what are you actually trying to achieve? This success subject will help you to think clearly about what you want and what you should be doing in order to get there.
Step 5 How to Reject Rejection
We all get rejected sometimes but it’s how you handle it that counts! Learn how to throw out the negatives in your life and get on with enjoying yourself!
Expert Mentor - Adam Balon - Co-Founder of innocent drinks

Everybody is rejected at some point in their life. How to reject rejection will teach members how to handle that rejection and not to let it get them down. We prefer to think of rejection as constructive criticism and a fantastic opportunity for improvement. This Success Subject is vital for confidence building and how to handle challenging life situations.
Step 6 Confidence Building
Don’t let a lack of self confidence hold you back - you are special and unique. People will only put you down if you give them the permission to do so!
Millionaire Mentor - Levi Roots,“Reggae Reggae Sauce” Dragons’ Den hero!
Every successful person needs to believe in themselves and be confident. If we don’t believe we can do something and have that confidence in ourselves there is no way of convincing others. Confidence building will teach members how to become confident in anything. Levi Roots of “Reggae Reggae ” sauce fame got a £50,000 investment from Dragons Dens’ Peter Jones and Richard Farleigh of BBC 2 television programme Dragons’ Den. Levi started with nothing and with guts and determination got his famous sauce on all the major supermarket shelves.
Step 7 The Secret to Success
Discover the real inner secrets on what success is all about.
Expert Mentor - Christian Simpson. Star of the movie ‘Beyond The Secret’ and leading coach specialising in the field of Leadership
So, what is ‘the secret’ to success? This subject will teach members how to attract exactly what they want in life instead of what they don’t want! Christian will reveal exactly how to do this and we have thrown in an extra bonus from Christian’s teachings on Leadership skills. You can’t miss this one!
Step 8 Developing Your Business Idea
Ideas are everywhere but unless you take action to make them real, who will know about them? Bring your ideas to life and start changing your own life and the lives of others.
Expert Mentor, multi awarding winning young engineer, Ruth Amos, Founder of Stair Steady

Every business in the world, however big or small once started with just an idea. Members may have a business idea so we will show you how to develop it and make it real. This will include how to write a business plan, how to find your target market, research, demand, competition and much more.
Step 9 Marketing Your Business
Find out how to get your business idea known and get in front of your customers.
Millionaire Mentor - Liz Jackson M.B.E. - as featured on Channel 4’s “The Secret Millionaire” Founder of Great Guns Marketing

It is very important in any business to have a marketing plan and to know who your customers are going to be. Many business’s have great ideas but fail because they do not do enough research on their target market or plan how they will find them. This subject will help members prepare their marketing plan and get their ideas out there for potential customers to see. Liz is one of our greatest inspirations with a company worth in excess of £10m which she started with a loan from Prince’s Trust. Liz lost her eyesight in 1998 but she didn’t lose her vision!
Step 10 How to Pitch to an Investor
You may need to raise money to start or grow your business. Discover what investors really want to know and get it right first time! Knock ‘em dead and make them say YES!
Millionaire Mentor - Julie Meyer - Investor from TV’s Dragons’ Den Online and CEO of Ariadne Capital

Julie is in the top 30 female Entrepreneurs in Europe and also well known for her appearances on Dragons’ Den Online. Who better than Julie to ask advice on how to present to an investor! Members will know exactly what they need to prepare for to guarantee success in the ‘Den’ or in front of an investor! Julie explains the whole process from start to finish and how taking an investor on board in your business actually works in practice. Julie is worth in excess of £50m and will talk about life at the top!
Step 11 Managing Money
You are going to be successful right? Then learn how to deal with your finances, don’t get into debt, be organised and responsible with your fortune! Jargon busting stuff on what to do with your money and how to manage it!
Expert Mentor - YES Team
It can be very confusing with money coming in and going out for so many different things. You need to keep records so you know exactly what you are spending money on and where the next amount is coming from. There are lots of different techniques of managing your money in order to become successful and to fail at the first hurdle like many businesses do when it comes down to the financials. This subject will help members manage their money efficiently, both in business and personally.
Step 12 Making it Happen
Don’t let your idea end up in the garbage! If no one knows about it then how do you expect your business to thrive?
Millionaire Mentor - Peter Kelly - Founder of Softcat PLC, the leading IT solution provider in the UK.

Congratulations to Peter - Softcat have been voted Number 1 company in the UK to work for in the Sunday Times survey!
Lots of people have a business idea, goals and dreams but making them happen is a different story. If you don’t take action it is impossible to achieve anything. This subject will help members get out there and start climbing the ladder to success step by step in order to reach the goals they have set for themselves.
The programme is an easy to follow 12 step journey to show you what entrepreneurship is all about, how some of the most successful people in the UK have made it, their stories and advice, plus lots of personal development skills as well. It is truly inspiring to learn from the best on how to be the best. If entrepreneurship is for you, follow the 12 steps and you will make it!
With youth unemployment being it’s highest in years and one in five graduates unemployed, young people now have no choice but to consider every option available. Now is the time to make a job rather than take a job and we will show you how. Anyone can do it! You just need determination and a passion for success!
Starting a business is not just about cashflows, profit and loss accounts and all the paperwork – it is about getting out there and making it happen!
How it works
Each step has an entrepreneurial theme and is divided into 4 sections:
Animated video interview – Founder of YES, Carly Ward personally interviewed some of the top self made entrepreneurs in the UK and asked them how they made it in life and their advice to young people. Incredibly inspiring stuff and you will learn that it is actually not that difficult to be super successful in life!
Video with Carly – concentrating on the some of the powerful points raised in the interview and going into the ‘theme’ of the step in more detail, much of this being personal development. You need to be ready for entrepreneurship!
Workbook – not a text book but more of an opportunity to write down your thoughts and ideas. This gets the creativity flowing and when this starts, anything can happen!
Suggested reading – The books recommended with each step are life changing and for those that are truly committed, the information you will gain from these books will take you from being ‘good’ to ‘GREAT’. View the Reading List here!
Reading List
Step 1
The Entrepreneur’s Image
A Mind For Business by Richard Harpin
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Step 2
How the Successful Mind Works
The Success Principles for Teens by Jack Canfield and Kent Healy
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Step 3
Purpose, Vision & Goals
The One Minute Coach by Masha Malka
The Power of Purpose by Richard Leider
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Step 4
Your Goal Achievement Plan
Goals! by Brian Tracy
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Step 5
How to Reject Rejection
The Success Principles for Teens by Jack Canfield and Kent Healy (chapter on Rejection)
A book about innocent, our story and what we�ve learned by the founders of innocent drinks
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Step 6
Confidence Building
Chicken Soup for the Teenage Soul by Jack Canfield and Mark Victor Hansen
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Step 7
The Secret to Success
The Secret to Teen Power by Paul Harrington
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Step 8
How to Develop Your Business Idea
How They Started by David Lester
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Step 9
Marketing Your Business
Start Up by Liz Jackson and Michael Spain
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Step 10
How to Pitch to an Investor
Dragons or Angels? By Morwenna Rees Mogg
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Step 11
Managing Money
Rich Dad Poor Dad for Teens by Robert Kiyosaki
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Step 12
Making it Happen
Starting Your Own Business by David Lester
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The 12 Steps – YES Millionaire and Expert Mentors
The YES Millionaire and Expert Mentors are passionate about helping the next generation of entrepreneurs. They have shared their incredible knowledge of business exclusively with YES. Just imagine – you will have your own private audience with the greatest and most successful entrepreneurs, captains of industry and business leaders! You can be one of them!
How do I start?
Individuals: You can access all 12 Steps and change the course of your life right now with a one-off payment of only £150.00. You can buy online and have all this information, knowledge and advice delivered directly to your inbox. Simply click ‘Buy Now’ below.
The 12 Steps in Education Centres
Schools, Colleges, Universities: The 12 Steps is also available to education centres. The 12 Steps is fully supported with an accredited and nationally recognised qualification that attracts funding for the age group 16 to 18. See EDUCATION CENTRES for more details!
The 12 Steps Workshops
Workshops: YES also delivers the 12 Steps to Success Programme as a workshop with training providers and Councils. YES provides experienced entrepreneurs as trainers to deliver the 12 Steps over a 5 day motivational and inspirational journey from start to finish. By the end of the 5 day course, you will know if entrepreneurship is for you, you will have a business idea and all you need to do then is get started! For information on how The 12 Steps works in a workshop environment please contact us for details and a quotation.
The Next Step?
Join the YES Network to continue your journey!
Click Buy Now below to benefit from The 12 Steps to Success online for only £150 for one person.
1 Payment of £150 buys all 12 Steps online for one private individual. For groups, workshops and education centres, please contact us for a quotation and enquire about our license agreements.
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